Introducing the Mallet Footwear Brand
Since joining the sneaker circuit back in 2015, London-based Mallet Footwear brand has steadily climbed the ranks of the industry to become the lauded label it is today. Television star, Tommy Mallet, and his business partner, Evren Ozkarakasil, are the talented, driving forces behind the brand; having started the adventure as a means to fill a gap in the British trainer market, and collectively, fulfil their passion for premium footwear.
Fast-forward four years down the line and Mallet has garnered quite the cult following for itself, no doubt backed by Mallet’s flurry of loyal followers and ardent luxury sneaker aficionados in abundance. But, the mass attention and success Mallet has acquired since its inception is incredibly well deserved. Mallet and Ozkarakasil are both savvy entrepreneurs in the background; keeping their fingers firmly on the pulse of the industry, seeking out emerging trends before they hit the mainstream, and spinning their own interpretation of them to present to the world at large.
Aesthetically, the Mallet Footwear brand has anchored an unmistakable identity that rarely strays from its neutral colour palette. This ubiquitous look is widely welcomed by millennial’s, with the greys, blacks, and beige’s of each sneaker making for a versatile addition to any rotation. The brand’s continuing efforts to tap into the sneaker zeitgeist are certainly visible throughout each collection, take for instance Mallet’s AW19 offerings, from the Kingsland trainer to the Diver 2.0 and Lurus silhouette, each design is symbolic of the chunky trainer trend that has taken the industry by storm in recent years.
Amidst contemporary design lines and bulbous outsoles, each Mallet delivery also boasts an immaculate finish that can be owed to the production expertise of Ozkarakasil. With plenty of prior experience on the production side of things, Ozkarakasil is on hand to ensure the product meets the brand’s superlative standards. With this said, the Mallet Footwear brand choose to lean on the competence of European manufacturers to hand make each product, using only the finest of materials, from leather to suede and often, scuba.
The Essentials
Despite only becoming a household name in recent years, Mallet has already dignified itself with a set of iconic looks that have become statement pieces in many wardrobes. Combining textures and silhouettes to achieve timeless looks, the brand works on its own styles on each year, elevating them in design as each season progresses.
GRFTR Trainers
Where subtle colour tones meets luxurious fabrications, the GRFTR sees statement making silhouettes combined with premium minimalism. Featuring leather uppers and a more streamlined sole than other Mallet variations, the GRFTR acts as the brands interpretation of a classic sneaker.
Sat upon the heel, the signature metal clip is displayed across various metallic finishes in the style, marking your shoe with the brands iconic style.
Style Tip: Style these for the perfect smart casual look, with their more muted silhouette being ideal for classic looks such as jumpers layered with shirts and straight leg jeans.
Kingsland Trainers
Starting with a sleek and streamlined toe and morphing into a subtle bulk to the rear, the Kingsland is a sturdy unit ideal for those that seek out a little edge in a classic trainer. Introducing suede accents, raised stitching and perforated details to the sole, this shoe provides tonal texture throughout, with new aspects coming to light each time you look at the piece.
Style Tip: Designed for versatility, the Kingsland is a shoe that can be teamed with joggers and jeans alike, being adaptable to varying styles and formalities.
Diver Trainers
The most iconic of the Mallet looks, the Diver is the recognisable shoe that allowed them to rise to fame. Adorned with their classic reflective metal clip, the Diver sees a combination of premium leather and scuba used throughout the main body, producing a comfortable shoe that moulds to your foot. The bulbous sole and perforated accents promises a dramatic look to go with any outfit, with some of their styles introducing camo windows for the extra added touch.
Style Tip: The merge of materials in the Diver can provide the inspiration for the rest of your outfit. Style these iconic trainers with layered outfits that bring the combination of textures to your full look, such as your favourite over shirt with a classic white t-shirt and jeans.
As many brands in the business will know, it takes a certain kind of perseverance to truly get an idea up and running off the ground. Both Mallet and Ozkarakasil have effortlessly expressed exactly this in their starting years; pushing ahead with ambition and zero limits. From simply putting pencil to paper, the duo has found their calling and truly established a footwear force to be reckoned with – in Mallet’s words, ‘choose a job you love, and you will never have to work a day in your life.’
Explore the trendsetting works of Mallet in-store and online at Mallet London this season.
