Tarte Cosmetics is a popular makeup brand that was founded in 1999 by Maureen Kelly. The brand is known for its high-performance, cruelty-free makeup products that are made with natural and skin-friendly ingredients. Tarte’s product range includes a wide range of makeup products, such as foundations, concealers, blushes, eyeshadows, lipsticks, mascaras, and skincare products.
Tarte is committed to using sustainable and eco-friendly practices in their production process, such as using recycled packaging and partnering with organizations to promote reforestation. The brand is also known for their popular Shape Tape Concealer, which has become a cult-favorite among beauty enthusiasts.
In addition to their makeup products, Tarte has also launched skincare products, such as moisturizers, serums, and cleansers, that are made with natural ingredients, such as maracuja oil, Amazonian clay, and vitamin C.
Here are Top 15 Best-Selling Tarte Cosmetics Products You Need to Try
Tarte Cosmetics has many popular and best-selling products, but their Shape Tape Concealer is their most well-known and best-selling product. This concealer is known for its full coverage and ability to cover dark circles, blemishes, and even tattoos. It has a cult-following among beauty enthusiasts and is available in a wide range of shades to suit various skin tones. Other popular products from Tarte include their Amazonian Clay 12-Hour Blush, Lights, Camera, Lashes 4-in-1 Mascara, and Tarteist PRO Amazonian Clay Palette.
1.lights, camera, lashes™ 4-in-1 mascara
Push-up bra for your lashes™! This 4-in-1 mascara volumizes, lengthens, curls & conditions lashes.
- Straight lashes? This baby instantly lifts & curls
- volumizes & lengthens to make eyes appear bigger
- ultra-dark pigment delivers darker, defined lashes
- vitamin-rich formula conditions with each coat
- 360° magniLASH wand for an instant lash lift:
- shorter bristles add intense volume
- longer bristles give instant curl
- Looking for a waterproof version? Check out lights, camera, splashes™ waterproof mascara
- vegan & cruelty-free
2.maneater™ after dark eyeshadow palette
Our largest, fiercest maneater™ palette yet with 24 NEW shades with a holiday flare!
- Our #1 mascara, now a palette!
- 24 NEW shades: 11 mattes, 9 shimmers & 4 sheens
- packed with warm neutrals, golds, coppers & berries for everyday to dramatic looks
infused with Amazonian clay for intense payoff & seamless blending
3.maracuja C-brighter™ eye treatment
Look rested & radiant with this daily eye cream that smooths, hydrates & brightens!
- rich & creamy undereye treatment
- instantly refreshes undereye while infusing benefits
- light-reflecting particles offset look of dark circles
- C-brighter™ complex fights free radicals
- pampers delicate undereye skin with intense hydration
- preps undereye for concealer application
4.limited-edition cheek stain
The stain that started it all! Our very 1st product is making an iconic return, following thousands of requests from our tartelettes.
- vegan blush stick for brush-free application
- straight-to-cheek applicator delivers a natural flush of color with a watercolor finish
- made with up to 36% water for weightless wear
- buildable, cream-gel formula blends seamlessly
- t5 super fruit complex™ antioxidant blend nourishes
- 3 universally flattering shades
- subtle fresh & fruity scent
5.glamazon™ face palette
Get ready to glow with this XL, 4-piece cheek palette!
- XL cheek palette with luxe leaf print
- 1 NEW, limited-edition highlighter: tropic (golden champagne highlighter)
- 2 NEW, limited-edition blushes:
- elements (golden pink blush)
- bliss (luminous berry blush)
- 1 NEW, limited-edition glow bronzer: adventure (golden glow bronzer)
- butter-soft formula glides on for weightless wear
- Amazonian clay absorbs excess oil
6.busy gal BROWS tinted brow gel
3-in-1 tinted brow gel for effortless, fluffy arches
- shapes, gives flexible hold & tints in seconds
- gel formula doesn’t stiffen or flake for a natural look
- ultra-precise speed spoolie™ for subtle definition
- waterproof formula holds brows in place for 12 hrs
- Tip! use it to cover-up grey roots!
7.FULLfill framer™ brow pencil
2-in-1 foolproof brow tool for fuller looking brows that don’t budge, fade or smudge
- precision pencil tip creates hair-like strokes
- multidimensional diamond powder mimics the look of real brow hair for natural-looking brows
- soft-setting serum wax locks brows in place all day
- Tip! use wax to tame flyaways
- vegan & cruelty-free
8.double take eyeliner
Best-selling vegan, dual-ended eyeliner with liquid & gel formulas that will cause some serious double takes!
- creates a wide range of eye looks with longwear
- 2-in-1 liquid & gel pencil eyeliner
- Amazonian clay-infused gel pencil glides along the inner rim to define & tightline
- slick liquid eyeliner goes on glossy & dries instantly to a semi-matte,
- opaque finish soft-flex tip deposits even,
- saturated color perfect for an ultra-fine line or crisp cat eye
9.quench lip rescue
Creamy balm rescues lips from dehydration in 1 swipe!
- delivers intense hydration & soft, subtle color
- sheer, buildable coverage with semi-glossy finish
- helps restore softness, moisture & elasticity
- melts onto lips to smooth over the look of lines
- antioxidant-rich to protect against daily aggressors
10.face tape™ all stars bundle
2 shape tape™ must-haves for a flawless complexion at an unbeatable value!
shape tape™ concealer
- full-coverage formula for 16 hours of flawless wear
- conceals & brightens dark circles to make eyes appear lifted
- crease-proof formula won’t cake or settle
- tape technology™ helps smooth & blur appearance of fine lines & wrinkles
- applies easily with jumbo speed smoother
11.maneater™ fierce finds starter set
Turn up the volume with this dramatic & bold full-face set!
maneater™ temptation eyeshadow wardrobe
- 3 everyday neutral quads:
- rosy bronze shades
- golden bronze shades
- champagne pink shades
- 12 everyday neutral, eye color-enhancing shades:
- cloud nine (champagne shimmer)
- idol (matte light brown)
- attract (copper shimmer)
- roar (matte warm brown)
- loved (matte cream)
- wild one (bronze shimmer)
- safari (gold shimmer)
- smolder (matte deep brown)
- real (rose gold shimmer
- brave (matte tan)
- free (pink shimmer)
- feisty (matte cool brown)
Overall, Tarte Cosmetics is a brand that focuses on providing high-quality, cruelty-free makeup and skincare products that are gentle on the skin and the environment.
