Leadpages Review 2020

Welcome to my UPDATED Leadpages review for 2020. The majority of reviews around the web are outdated (2016 or earlier), sugar-coated, or misleading.

This is not one of them….

I’m going to be brutally honest, analytical, and, I hope, helpful to you in making this decision. By the end, you’ll know everything necessary to make an informed decision. Personally, I think you’ll understand why Leadpages is the best landing page editor for business, even if it’s a bit pricey.

Let’s get started…

What I Cover in My 2020 Leadpages Review

I’ve built my fair share of landing pages, and in my Leadpages review, I’ll cover all the important details:

What is Leadpages?
Features – Templates, SMS, links, pop-ups, landing pages, and more
How to use Leadpages – A quick, very basic tutorial so you get a feel for the UX
Usability – My overall thoughts on usability and UX
Pricing – Leadpages’ somewhat “controversial” pricing
Customer support – A major bonus in my opinion
Important Note: No other landing page builder comes close to rivaling Leadpages usability, templates, and advanced features. You can design awesome landing pages with literally 0 experience. But it’s not for everyone, and there are some very important things you should know before starting your free trial.

Ⅰ: What is Leadpages?

Leadpages is a suite of tools that facilitates business growth by helping your company capture more leads and convert those leads into paying customers. They’re mostly known for their landing page builder and highly effective (yet slightly annoying) pop-ups.

Since you’ve probably heard of how the internet works, I won’t waste time explaining why you need landing pages.

You should just know that Leadpages’ Leadpage Editor is a simple, drag-and-drop tool that lets you create effective landing pages that convert with no design or development experience.

I discovered Leadpages when I was still a digital marketing newbie. All I had to do was choose a template and edit a few details—that was it. They did the rest.

Wow, that sounds great! Leadpages must be the best landing page tool out there, right?

Well, yes. Kind of. In my opinion, it is, but it might not be for everyone. There are a lot of landing page builders out there, and some are less than Leadpages.

You should know what the tool is capable of first.

Ⅱ: Features

Leadpages claims to be the #1 landing page tool out there, and honestly, they’re probably right. It’s hard not to be impressed with the features.

They’ve somehow managed to make this one of the most powerful business growth tools on the market and still not overcomplicate to the point where you need a Ph.D. just to get the thing live. If you’re looking to make high-converting landing pages with email-capture pop-ups, opt-in forms, and other cool features, you’ll have a lot of fun with Leadpages.

Here are a few of my favorite features:

2.1: Leadpages Templates

Leadpages templates are hands-down the best in the industry. They have 150+ templates broken down by purpose and industry.

And, as far as I’ve seen, nearly all of them are mobile responsive so they’ll render well on any device.

Need a lead capture template or a landing page for a special giveaway? You got it.

Are you a startup or tech firm that needs a landing page for a free guide or product pricing page?

The work has already been done for you. Just click, edit your details, and you’re pretty much set.

Maybe I’m just nostalgic about how helpful Leadpages’ templates were to me, but I love how easy it is to create a professional landing page in basically every industry for any purpose in minutes.

WARNING: Leadpages’ templates ARE NOT PERFECT

Leadpages’ templates come in two forms: Standard and Drag-n-Drop. The standard templates have very few customization options (if any).

I’ll get into more detail further down in the pros and cons section, but there are a few things you have to know. The templates are a great feature for businesses, but there are some flaws that you need to know about.

2.2: Pop-Ups (Leadboxes) – Grab a visitor’s attention at just the right time

You’ve most likely encountered a Leadpages pop-up (Leadbox). They’re ubiquitous.

Leadboxes are crisp, professional-looking pop-ups that help you capture more leads at just the right time.

Leadpages lets you create a high-converting Leadbox in a matter of minutes and comes with automatic settings to pop up at the height of your visitor’s interest.

That’s right, as soon as the visitor is engaged in your landing page, you can forcibly invade their eyesight with an offer they can’t refuse.

You can set your pop-up to appear:

When a user clicks a button or link
On a timer
As they’re about to exit in a last-ditch effort to keep their attention
Leadpages lets you design your Leadboxes in a few minutes with a simple drag-n-drop editor.

You can even connect your email service provider so new subscribers automatically go to your preferred email list.

Pro Tip: Enable Leadbox Tracking

Leadbox is a highly effective feature that lets you track every visitor’s interaction with your pop-up. You can track how long visitors keep the pop-up open and whether or not it accomplishes its goal of getting a sign-up or click.

You can evaluate the performance of a Leadbox by tracking it with Google Analytics. That way, you can see what’s performing up to speed and what’s not working and reevaluate accordingly.

2.3: Alert Bars – Increase conversions by making the most of screen real estate

You know those little bars at the top of your screen that offer a free product or alert you to a sale/giveaway?

Those annoying little things are alert bars, and Leadpages scores a 9 out of 10 in that department. I actually had no idea these were even a thing when I first discovered Leadpages, but they helped big time.

Hey, screen real estate is more valuable than a Manhattan penthouse, so any time you can make extra use out of what you’ve got, it’s a win. Leadpages lets you create non-intrusive (kind of) alert bars that scream for attention until your audience is forced to notice.

Like this:

And designing them doesn’t get much easier. Even if you’re a complete rookie, Leadpages walks you through the process step-by-step, including colors, text, and theme. You’ll have a custom alert bar in 2 minutes.

Pat yourself on the back, big boy.

2.3: Leadlinks – Sign up in 1 click (no extra info)

Leadlinks (email trigger links) is a cool feature that lets your prospects sign up for promotions (for example, a webinar) in 1 easy click.

Say you’re running a webinar called “how to make the perfect caviar taco.”

Normally, you’d send a broadcast email to your entire email list with a signup button that transports the reader to a landing page for that webinar (probably made with Leadpages, too).

If they wanted to learn more, they’d have to click that link and enter more personal information to sign up for your webinar.

Not anymore…

With Leadlinks, you—or an affiliate working with you—insert the link into the email, and when the prospect clicks it, they’re instantly signed up. No extra info needed.

All they do is click the link and they are auto-registered.

2.4: LeadDigits – Grow your email list via text

Leadpages’ “LeadDigits” feature is another useful tool that helps you reach out to prospects where they spend the vast majority of their time…

…their mobile phones.

Check this stat out from Mobilexco:

Text messages have a 209% higher response rate than phone, email, or Facebook. [1]

It makes sense though, right? We spend our entire lives glued to our phones, and it’s way easier to reply to a number with a short text rather than an email. LeadDigits lets you collect phone numbers (far more effective than email, but harder to get) and get email signups, send coupons, or promote your business via text.

2.5: A/B Testing: Make calculated changes based on data


Neo was the first visitor to ever take an A/B test

Theory gets you nowhere in this business.

It’s not enough to just slap a landing page up and hope for the best. The only way to know what truly works is to test, test, test.

Leadpages make it easy to A/B test right from your dashboard.

From there, you set the control page, make a copy, and implement your tweaks (for example, changing the CTA). If you’re feeling extra frisky, you can direct traffic. No, seriously, Leadpages lets you control how much traffic goes to each variation, but this is a bit advanced.

Still, it’s a neat feature to have.

2.6: Integrations

I just want to mention quickly how good Leadpages’ integrations are.

Not many landing page editors integrate with this many social media, payment, video, and CRM programs.

You can connect it with basically any email, webinar tool, payment processor, analytics program, social media platform, or scheduling program you want. That’s a huge plus.

2.7: Customer Service – Real people answering real questions… or so they say

Unlike most companies, Leadpages has real human beings behind those avatars and not some chatbot that’s only programmed to answer the top 10 FAQs.

That, and they’ve got a huge library of resources or “knowledge base” as they call it to help solve your problems.

I’ve had nothing but good experiences with customer service. That might not be a big deal to most people, and it shouldn’t make or break your decision here. But trust me, when you just want to run an A/B test and can’t figure out how to change the font color, you want a fast response.

Next up, a quick “how-to” section…

I could go on all day about features, but it’s best to leave SOMETHING to the imagination.

Let me give you a quick step-by-step “how-to” just to show you how easy the basics are.

Ⅲ: How to Use Leadpages

OK, I want to show you how to use Leadpages quickly so you get a feel for it.

That way, you’ll know if you can pull it off or not.

Step 1) Fire up Leadpages and click “Create New Leadpage”


From your account dashboard, you can navigate to the Landing Pages tab within templates:

Notice you can choose Drag & Drop or Standard.

Step 2) Choose a template and edit

Alright, Picasso. Now’s your time to shine. Let’s make a landing page!

Each template contains pre-built sections. This makes it insanely easy to rearrange, modify, add, or delete to your liking.

NOTE: There is a big negative to the simplicity of Leadpages’ pre-built sections that I’ll cover at the end. It’s not the end of the world, but you should know about it.

All of the content on your new landing page is held in “widgets.” Each section of content has its own widget. Basically, that means your:

Call to action
All are held in predetermined areas. To edit, you just click on that widget.

Editing Widgets

If you’re using a Drag & Drop template, you can click the widgets tab on the left, then drag and drop elements onto your page for editing. Including:

Progress bar
But that’s not all! Leadpages gives you full control over the look and feel of your page.

Aside from adding widgets, you can edit the actual dimensions and structure of your page too.

Editing page layout

You can edit your page’s layout using the section titled—you guessed it—Page Layout.

You can add or remove sections, rename sections, or do anything else you want with them. It’s your landing page, after all.

From there, you can get into even further detail and customize everything from colors to font sizes using the Page Styles tab.

Customizing page style

The paintbrush below Page Layout is Page Styles. This is where you can edit:

Custom CSS
That’s pretty easy considering you just made a totally functional landing page from scratch just by clicking a few buttons.

Now, it’s time to publish your page.

Step 3) Publish your page

I recommend previewing your page before publishing. You don’t want any screw-ups going live (TRUST ME).

Just click the Preview button like so:

From there, click Publish and you’re all set.

TIP: Always publish on your own domain

Leadpages allows you to publish to your own website or theirs (but they require you to use a subdomain, e.g. Store.Yourdomain.com). That will put people off big time. Don’t do it.

Ⅳ: Leadpages Pricing

Now for the million-dollar question.

Or, in this case, the $25 – $199/month question.

How much does Leadpages cost?

In my opinion, Leadpages is worth the price. But I won’t sugarcoat: it’s not cheap.

Leadapages’ pricing is one of the most common gripes with the tool, especially since most of the high-value features aren’t available with the Standard plan.

The price starts at $25/month (billed annually).

$300 a year doesn’t sound too bad for a tool that basically makes landing page creation a matter of a few clicks and a bit of dragging here and there.

But, once you see the details, you realize the bad news. The Standard plan doesn’t include:

Unlimited A/B testing
Sub accounts
Online sales and payments
If you want that, you have to upgrade to either:

Pro – $48/mo
Advanced – $199/mo

But wait!

All is not lost. I want to make this really clear:


If you need a suped-up suite of marketing tools to scale your agency to space, then yeah Leadpages gets really expensive.

But the Standard plan includes:

Unlimited landing pages
Unlimited pop-ups
Unlimited alert bars
200+ templates
Facebook and IG ads builder
Group coaching
What else do you really need?

If you’re a small business with the Standard plan, you can make a landing page, add a pop-up, add an alert banner, and create social media ads.

That’s plenty if you ask me. Sure, you won’t get the most advanced features, but to be brutally honest, if you can’t afford $2,400 a year, then you probably aren’t at the level where any of that is important.

Pricing Verdict: Yes, Leadpages is pricey if you want all of the juiciest features, but the Standard plan has more than enough to build high-converting landing pages, and it’s not that expensive.

Ⅴ: Pros and Cons of Leadpages

I know this was a lot to take in, so let me summarize the pros and cons of Leadpages here:


Usability: It doesn’t get any easier than Leadpages’ drag-n-drop editor and intuitive widget system. I created some killer landing pages back when I had 0 clue what I was doing. No experience. No nothing. In a few clicks, you can have a professional level lander.
Feature Rich Without Complexity: Leadpages has awesome features like SMS marketing, Leadlinks, pop-ups, alert banners, in-depth analytics, and social ads, but it’s still super easy to use.
Templates: Leadpages has a template for nearly every function and most business niches. Just find a template to match your goals or search through options custom made for your industry. Leadpages has done all of the hard work for you.
Integration: Leadpages is the UN of landing page tools. It comes with 40+ standard integrations like Google Analytics, Facebook ads, and live chat software.

Pricing: It’s not cheap, but it shouldn’t be. It’ll cost you $300/year minimum, and that’s without the advanced features.
The drag & drop editor is wonky: This is the flaw that I mentioned before and you should be prepared for it. The editor is great, but it is flawed. A lot of the widget boundaries are a bit off, and often an element snaps into the wrong place or doesn’t end up exactly where you want it. Also, you can delete elements if you’d like, but then you just have awkward spaces that are impossible to fill in. I ran into some issues with it, but nothing that ruined campaigns for me. Just be prepared to fight a bit with the editor from time to time.
You can’t customize standard templates: The standard templates really can’t be edited at all even though they claim they can. You’re better off using a drag-n-drop one.

Ⅶ: Verdict – Is Leadpages worth it?

In my opinion, Leadpages is 100% worth the price. It’s the best landing page builder available in 2019.

If you’re a business that needs to create landing pages for lead magnets, special giveaways, regular promotions, or basically any other purpose, Leadpages is the best choice.

You can create specialized landing pages complete with banners and pop-ups in minutes and then publish them live with no coding or design knowledge. That will drastically increase your conversion rates. From there, no other landing page creator rivals its extended features and analytics integrations.

Yes, the editor has some quirks, and yes, the tool is pricey for the advanced features. But what do you expect for an entire suite of marketing tools? If it were cheap, it wouldn’t be good.

My advice: If you need great landing pages and have the funds, sign up for Leadpages’ free trial and you’ll have landing pages that are conversion machines in no time.

Themeforest Review – Are the Templates Worth Your Money? 2020

Your website theme can make or break your success as an ecommerce merchant. The right theme makes your shop look attractive and professional, which in turn drives sales. The wrong theme, on the other hand, can send your visitors running in the other direction.

And here’s the thing: the value of website templates goes beyond aesthetics. Ecommerce themes also offer features and functionalities that can enrich the shopping experience of your customers, ultimately increasing engagement and conversions.

Selecting the right ecommerce is essential, and it’s one of the first things you should do when setting up your ecommerce website. You also need to periodically reevaluate how a theme is working for you, so you can make the necessary adjustments and updates.

Enter Themeforest, a popular online marketplace that lets users buy and sell websites themes. Part of the Envato family, you can find various types of themes in the marketplace, including HTML templates and themes for WordPress, Joomla, and Drupal.

In this review, you’ll get a detailed look at the Themeforest — its pros and cons, how it works, and any alternatives in the market. By the end of this guide, you’ll have a better understanding of site and you’ll be able to figure out if you should buy a theme from the marketplace.

Let’s dive in.

Themeforest pros and cons

Like most solutions in the market, Themeforest has its own sets of advantages and disadvantages. Here are some of the pros and cons of to be aware of when using the site.

Pro: Lots of choices

Themeforest is home to more than 40,000 themes. That’s a lot of choices, and it almost guarantees that there’s a theme for just about any type of website out there. There aren’t a lot of theme marketplaces that offer these many choices under one roof, which makes Themeforest an attractive solution.

Pro: Ease of use and convenience

Themeforest is also incredibly easy to use. The themes are organized into different categories and you can use filters to narrow down and sort your choices. The purchasing process is quick and easy, so when you find something you like, you can buy it with just a few clicks.

Con: Inconsistent coding

Pretty much any developer can submit a theme to the marketplace, and this results in a lack of consistency with how themes are made. You could encounter themes that are beautifully coded, but there’s an equal chance of running into themes with messy coding that could cause issues when it comes to site aesthetic and plugins.

Con: There’s a chance that you won’t get ongoing updates

This particular disadvantage also stems from the fact that different developers can add themes to Themeforest’s marketplace. Some people may just sell a theme then leave. That said, this shouldn’t be an issue if you pick a solid template or if you purchase a theme from a supportive and committed developer.

How much do themes cost on Themeforest?

The prices at Themeforest range a gamut — you’ll find PSD templates for as low as $3, and there are premium (usually HTML 5) themes that cost over $1,000. These are extremes, though. The vast majority of the themes with a regular license range from $16 to $99. Extended licenses are much more expensive, and can cost several thousand dollars.

How Themeforest licensing works

Themeforest has two types of Standard Licenses, which include a Regular License and Extended License.

licensing works

A Regular License gives the purchaser “an ongoing, non-exclusive, worldwide license to make use of the digital work”. With a Regular License, you’re allowed to create a single End Product either for yourself or your client (in which case the license will be transferred to your client). You’re allowed to make copies of the single End Product, as long as it is distributed for free. You’re also allowed to modify and manipulate the item. For instance, if you want to modify the theme’s layout and include your own images, you can totally go for it.

Here’s what you can’t do under a Regular License: You can’t sell the end product to more than one client. If you intend to do this with a theme, then you need to purchase an Extended License, which gives you the right to sell multiple copies of a single end product.

That said, the Extended License has several limitations. Among others, you’re not allowed to “re-distribute the Item as stock, in a tool or template, or with source files.”

For more info on Themeforest licensing, check out this page.

How to find ecommerce themes

As mentioned earlier, Themeforest is incredibly easy to use. And if you’re looking for a theme for your online store, you’ll find plenty of options under the ecommerce section of the site. Just hover over the “ecommerce” link on the homepage and select your platform. Themeforest has website templates for all major ecommerce solutions, including Magento, Shopify, Woocommerce, and more.


Choose the platform of your choice, then Themeforest will display all the available themes. From here you can narrow down your choices based on filters like:

Date added
Software version
You can also sort the results based on their rating, price, upload date, and popularity. Once you’ve applied the filters, you should be able to see the themes that best fit your needs.

Evaluating ecommerce themes on Themeforest

Themeforest has a highly detailed page for each theme that contains the theme description, reviews, comments, and technical details. Be sure to review these components thoroughly before making your selection.

Here are some tips to help you vet a theme effectively.

Read the description

This sounds obvious, but you’d be surprised at how some people simply skim a theme’s description without fully comprehending it. Don’t make the same mistake. Thoroughly examine the item details of each theme that you’re considering.

What are its key functionalities? Does it have all the features that you need? Would your products be compatible with the layout of the theme? The answers to these questions will help you figure out if a theme is right for your store.

Also, note that descriptions aren’t created equal. Some creators will put up a lot of effort into making their item page look as attractive as possible. Here’s an example from Porto, a responsive theme for Magento.



The developers behind it clearly spent a ton of time putting together the description for their theme. It contains rich images, detailed points, and it even has an update log, detailing the changes and updates they’ve made to the theme.

Contrast that with the item description for Raymond, a theme for Shopify, which contains broken links and limited details.


The bottom line? Read between the lines. In addition to going through a theme’s bullet points and description, try to get a feel of how much effort the developer has put in when crafting their product page. This will give you an indication of their commitment level. A developer who is active and who offers regular updates is more likely to provide adequate support when you need it.

Preview the theme

Themeforest has a Live Preview feature which lets you see the theme in action. Clicking the button opens a new tab, in which you can view the theme live and check out different layouts and sample sites.


Check out the reviews

Themeforest also has a “Reviews” section on its item page, which contains star ratings and reviews from people who’ve purchased the theme. In many cases, people rate a specific aspect or component of the theme — such as feature availability, customizability, code quality, design, documentation, and customer support.

Themeforest presents reviews in a straightforward manner and the page is easy to read and navigate. You can also sort review by date and rating.


View the comments

Themeforest has a discussion section, which contains comments and questions from users. Themeforest displays the comments from newest to oldest and doesn’t have a sorting functionality. But it does have a search box, which is handy if you’re looking for a specific term or issue.

Theme creators can also respond to comments — and many do. You should take note of how long it takes for a developer to respond to comments. Do they reply within the next day or does it take longer? Needless to say, the more responsive someone is, the better.

Porto’s team, for instance, stays on top of the comments they receive. Porto’s support folks respond to practically every comment, often within hours from user’s submission.

Check the sidebar

Each Themeforest item page has a sidebar containing a wealth of information, so pay attention to it. Here are some things to keep an eye on:

Badges/Accolades – Themeforest displays any recognitions that a developer has received. For instance, if a theme was featured by Themeforest, you’ll see it indicated on the sidebar. Creators who are part of Envato Elite — a program for bestselling creatives — also get an accolade.

Portfolio – The portfolio section on the sidebar lets you see the other themes that an author has on the marketplace. It’s a great tool for viewing the other creations of the developer, and can also be an indication of their performance and activity level on the site. The more themes someone has in their portfolio, the more active and committed they are.

Sales and comments – Themeforest gives you a quick snapshot of how many sales and comments a theme has received.

Average item rating – This section of the sidebar sheds light on the average star rating of a theme. Do note that average star ratings are only available for themes that have gotten at least 3 ratings, so if this section isn’t on the sidebar, it means that not enough people have rated the theme.

Updates and compatibility – Towards the bottom of the sidebar, you should see a box that provides an overview of the theme’s updates and compatibility. In it, you’ll see when the theme was updated last and when it was created. It also shows the theme’s compatibility with various browsers and software versions. This is important, particularly if you’re using a platform like Magento, which has several versions of the software.

Themeforest also shows the types of files included in your purchase, so you know exactly what you’re getting.

Taken all together, the various components of a theme’s page — from the item description to the comments and reviews — should give you an accurate idea of a theme’s quality and compatibility. As mentioned earlier, it’s critical to review everything thoroughly so you can make an informed decision.

Purchasing a theme

Completing the purchase on Themeforest is easy. The “buy” section is located on the left sidebar, and when you’re ready to buy a theme, simply select the license you need (regular vs extended), then click “Buy Now” if you want to proceed to checkout or “Add to Cart” if you want to continue shopping.

On the checkout page, you’ll need to create an Envato account if you don’t have one yet, and then enter your billing and payment details.


Themeforest item support policy

All items on Themeforest are ensured to work as described and are protected against major security issues. All the themes are also subject to “discretionary version updates” which means you can access the latest version of the themes that you purchased, if the developer chooses to make changes.

Many authors also offer item support — a service in which the author of a theme will be available for 6 months to answer your questions, assist with bugs, and help with other general concerns.

You can find out whether a theme author offers item support by looking at the “buy” section of a theme’s page. You should see a checkmark indicating that you’ll get 6 months support from the developer.

What’s included with item support

Here’s a quick overview of what you can expect with item support:

Answers to general and technical questions – During your support period, the author will address any questions you have with how to use the theme. For instance, if you have a question about how a feature works or how to enable a built-in functionality, the theme’s creator will be able to address them.

Assistance with theme defects and third party assets – If you encounter bugs or issues with third party assets like plugins, the theme authors are expected to assist you during the support period. In some cases, they could issue bug fixes or direct you to the right resources.


What’s not included with item support

Item support is useful for getting up and running with a theme and ironing out any issues with how to use the item. But it also has some limitations, including:

Theme customization – You’re in charge of tailoring a theme to fit your needs. Theme authors aren’t required to customize or extend the item beyond its original features and functionality.

Theme installation – Setting up the theme on your ecommerce site is completely up to you, and theme authors aren’t required to provide installation services. If you need assistance in this area, you can ask the authors privately or get help from another service provider.

Servers, software, and hosting – Theme authors aren’t obligated to assist you when it comes to hosting the theme and dealing with software issues. These are matters to take up with your server or web host provider.

Themeforest’s refund policy

To request for a refund, log in to your Envato account and head to themeforest.net/refund_requests/new

Since Themeforest is part of Envato, its refund policy follows the one by its parent company. According to Envato, authors are expected to provide a refund if:

The theme isn’t working the way that it should or it’s not working as described. This is when the theme has bugs that the author can’t fix or if it is “materially different” from what’s depicted in the item description or preview.

There are security issues. If a theme has a security vulnerability that can’t be fixed, Envato expects the author to refund you for the purchase.

You don’t get the support you need. In this situation, the author doesn’t follow the item support policy described above.

You haven’t downloaded the theme. In this instance, you can get a refund if you haven’t downloaded your theme files within 3 months or purchasing them. You’ll need to send the author your purchase code to verify that you haven’t downloaded the theme yet.

Note that theme authors are NOT required to issue refunds for the following situations:

You changed your mind
You purchased a theme by mistake
You don’t have the technical expertise to use the item
You can’t provide enough information as to why you’re entitled to a refund

The bottom line

Themeforest is an excellent resource for any B merchant who needs a theme for their site. They have a wide selection templates that can fit just about any purpose, industry, and price range.

Just bear in mind that Themeforest is a marketplace and not all theme sellers are created equal. So, make it a point to vet a theme thoroughly by reading the item description, checking out its reviews, and ensuring compatibility with your site. Taking the time to evaluate a theme before buying will help ensure that you get the best experience possible.

Good luck and happy theme hunting!

Thrive Themes Review

f you are an avid WordPress fan (and you should be, considering it is one of my favorite tools for digital marketing and web development), you may have already heard about Thrive Themes.

I won’t lie; it can be a bit of a challenge to find honest reviews on the internet. Everyone seems to have a vested interest in a company failing or thriving (forgive the pun).

However, my goal as a reviewer is only to educate, inform, and empower. I’m going to be exploring Thrive Themes, a leading provider of themes, plugins, and templates for WordPress sites.

Look over my shoulder as I build a landing page on Thrive here.

Thrive Themes has been growing in popularity in recent years, with lots of positive reception floating around online. But how, exactly, does the real thing live up to its hype?

I get that it can be a real challenge to choose the best tools and programs for your business. The truth is, there are just so many products available on the market.

But that doesn’t mean that the right product for your business isn’t already out there − and it might just be Thrive Themes.

The Benefits of WordPress

Before understanding why Thrive Themes is a useful product, you first need to understand exactly why it is your business needs a WordPress-hosted site.

After all, Thrive Themes essentially acts as a number of plugins that can amplify your experience using WordPress. You can’t have Thrive Themes without WordPress at the core of it all.

Although there are a lot of competitors out there, WordPress is the most popular CRM in the world, and it’s very easy to see why.

WordPress is very user-friendly and allows businesses and individuals with no web design and development experience to create attractive, high-quality layouts.

A lot of people think that WordPress is nothing more than a typical blogging program, which could not be further from the truth. Using WordPress, businesses can manage every type of content, from videos and audio files to mailing lists.

WordPress is free to use, but for reasons we will outline below, many people still opt to pay for additional packages, plugins, and third-party web hosting.

The Limitations of WordPress

Although WordPress is a very versatile and popular Content Management System (CRM), many of the 75 million websites that are using it today are not using just the free features available to them.

More often than not, businesses can still expect to pay some money for a high-quality WordPress-operated website, even though the CRM is free to use.

These businesses might buy additional plugins and anti-spam software, or they might pay a third party to host their website instead of using WordPress.com.

Although WordPress is free, it is also well-known for having slower connections, annoying advertising, and a pretty big spam problem when a third-party web hosting provider is not in use.

With the help of a third-party web hosting, business users can reap all the benefits of WordPress with faster speeds and advertising on their own terms (or a completely ad-free experience).

Thrive Theme: The Basics

WordPress is typically quite straightforward for beginners to use, but that does not mean that it is always easy to select the perfect theme or plugin.

The theme and plugins that you choose for your WordPress site will ultimately affect the way your site looks, the quality of its performance, and the user experience your customers can expect.

Perfect For Newbies

If this sounds like a lot of pressure, that’s because it is. It should be a thoughtful and purposeful choice, which can be stressful if this will be your first time running your own website.

There are lots of themes and plugins available directly through WordPress, but many businesses still want to invest in third-party options that are conversion oriented and catered to their unique business needs.

Thrive Themes is one of the most popular third-party options available for WordPress plugins and themes. By focusing entirely on WordPress as a CRM, inexperienced businesses do not have to worry about making choices incompatible for their site.

Although a lot of WordPress websites are ultimately just for fun– personal blogs and the like − Thrive Themes is really best-suited for those of us who mean business.

I built an entire sales funnel on Thrive, fast!

Many of the plugins available through a Thrive Themes membership are focused on directly impacting the success of your business, whether it’s helping you increase your digital engagements, organize your content more effectively or creating effective targeted marketing campaigns.

The Themes

Reviewing a program like Thrive Themes can be a little bit tough because you are never really reviewing just one thing.

As a subscriber to Thrive Themes, you have access to a series of advanced marketing plugins designed and powered by Thrive Themes, many of which are catered to one specific business-related need.

One of the worst things about using Thrive Themes is that you can expect there to be some sort of trial and error period while using it.

This, however, is a pretty small issue, especially if you enjoy creating websites and experimenting with all of the different visuals and plugins. In fact, you might even find this trial and error period to be a fun experience.

After all, no two websites have identical needs, and they certainly should not look identical, either. So, it might take some time to find the right themes and plugins for your business’ needs while maintaining a website that reflects your own unique flair.

However, once you’ve gotten used to the program, you’ll realize that it’s hard to make a wrong turn when using it: every single theme is established and specifically designed for better engagement, better conversion, and better business.

Thrive Theme Builder

Theme Builder

When it comes to the internet, every business seems to have its own strategy.

Some businesses want all the hassles and headaches associated with creating a website to be gone, and they are ready to pass off a lot of the web design and development work to someone who knows what they are doing.

Other businesses want to maintain as much control as possible in creating their website, which might make it hard to accept the “help” of pre-programmed themes.

If you have a bit of a creative side and want to show it off, Thrive has developed a theme builder that allows businesses to take a little more control in creating their own theme.

However, this tool has not been fully released to Thrive Themes subscribers yet, so it was not reviewed along with the rest of the Thrive Themes features.

That being said, the tool seems to be a smart option for businesses who are passionate about breaking the mold and creating a website that reflects their own unique ideas.

Essentially, what I’m saying is that, even if you have no desire to access pre-programmed themes, Thrive might still be able to provide you with what you need through their unique page builder option.

Thrive Architect

Thrive Architect

If you are already a little bit familiar with Thrive Themes, you may have also heard the term Thrive Architect floating around the Internet as well.

Thrive Architect and Thrive Themes are two distinct tools. Thrive Architect is just one of the many plugins available with a Thrive Themes membership so it would not be fair to say that the two programs are one and the same.

That said, Thrive Architect is a very popular choice among subscribers, and it is a chief plugin available through your membership.

Thrive Architect acts as a content editor. Although it can help you adjust your page design and upload content, it is simply not as flexible and versatile a tool as Thrive Themes.

Thrive Leads

Thrive Leads

By now, you should already know why mailing lists are key to succeeding in the world of online business.

If you want genuine customer engagement, you need to interact with your customer base more than just when they visit your website or come to you.

Email lists are great ways to build a brand, increase web traffic, and keep people thinking about your business long after they’ve logged off your site.

Thrive Leads is a plugin that is completely focused on mailing lists and encouraging your site visitors to opt into them.

You can also choose your style when it comes to asking for email addresses.

Some of you are direct and want to get straight to the point. In this case, a pop-up adds a sense of immediacy and legitimacy to your website.

Here’s how easy it is to build a popup on Thrive Themes.

However, if you are a more reserved business owner, you might want to play it coy with your visitors. In this case, a sidebar widget allows the truly dedicated web surfers to reach out to you and sign up on their own.

With Thrive Leads, you also have the opportunity to change things up as things work or don’t work.

Finally, the plugin will provide insights and data along the way, and I cannot stress enough how useful this is.

Many of you are experts in your business, be it designing gorgeous clothing or creating healthy meal plans. To be a marketing expert on top of it all is a lot to expect.

Thrive Leads takes a lot of guesswork out of mailing lists, which can be one of the more stressful aspects of marketing your business online.

A lot of people claim that they find it difficult to build their mailing list and feel uncomfortable with the idea of jumping into it as an essential marketing strategy.

Thrive Leads makes the process easier than ever.

No matter what your business is, you can benefit from building a mailing list. Now, Thrive Leads can make this process smoother and more insightful than ever before

Thrive Comments

Thrive Comments

If you have used WordPress in the past, you may have come to the unfortunate realization that a lot of website comments are just spam.

This can be frustrating when building your business for a lot of reasons.

Firstly, it looks entirely unprofessional to have web pages marked by poorly translated or even crude spam comments. Secondly, it takes away an opportunity for your real customers to chime in and provide you with real insights.

Sometimes, you do not need to review the data. Your own customers are a great tool to help you reflect on your strengths and weaknesses.

On top of providing real reviews and testimonials, having well-written and thoughtful comments can be a powerful tool for search engine optimization (SEO).

Thrive Comments takes advantage of this by encouraging user engagement and finding ways to incorporate great comments into your SEO strategy and testimonials.

Thrive Ovation

It has to be said again: the most powerful marketing tool out there is the customers you already have.

Customer reviews and testimonials can be a game-changer, especially if you are an emerging business.

A lot of customers have an uncanny ability to look through the glitz and glamour of most marketing techniques. But they do trust their peers and are willing to support businesses that have the support of people who are like them.

Thrive Ovation is a plugin that makes testimonial displays automatic and easy. The system will collect and display positive reviews on your site to help improve conversion and drive engagement.

Thrive Ultimatum

Countdowns are funny, they are trendy, and they are completely optimistic in nature.

Whether you are counting down to an annual holiday sale or the launch of a new product, countdowns are great in the sense that they are able to keep your customers looking forward to something.

Thrive Ultimatum makes it easy to display countdowns on your website, as well as customize and edit them as you go along.

You would be surprised by how people act when they are on a time constraint − seeing a countdown clock could be the exact motivation your customers to go from your shopping cart to the checkout.

Thrive Headline Optimizer

Choosing headlines and titles can be a challenge. This handy plugin makes the process a little bit easier.

It allows you to maintain creative control, as you get to submit versions of the headlines you want. The optimizer then displays these various headlines and lets the data make the final call.

That’s right, as it displays your headlines, it’s tracking user engagement and making a decision on which headlines are the highest performers.

It’s so easy, and yet so effective.

Headlines are the first thing people are going to see when reading your content. If making a good first impression is a priority of yours, this plugin is a lifesaver.

Thrive Optimize

Hopefully, you were already applying AB split testing into your website.

After all, it is one of the most popular and effective tools to determine what is working and what is not.

If this is all news to you, do not panic. Thrive Optimize has got you covered.

This lightweight plugin is great in the sense that it automates this process, saving you time and energy and giving you accurate results without any real guesswork.

Thrive Quiz Builder

Quizzes aren’t just for personality tests you find on blogs and in teen magazines. Quizzes can provide real insights if they are designed in the form of feedback surveys.

But on top of that, they can also just be a lot of fun.

If writing high-quality blog content is a key tool your business is using to build your brand and market yourself, consider adding quizzes to your content strategy.

After all, people really like quizzes. There’s a reason many sites have built great success by only doing quizzes.

Quizzes probably shouldn’t replace your blog posts and YouTube videos though. But, they can diversify the content you publish and allow you to have a bit of fun when interacting with your web visitors.

Thrive Quiz Builder helps you design great quizzes without any hassle or annoying glitches.

Thrive Landing Pages

Thrive Landing Pages helps you create landing pages that are both gorgeous and focused on conversion.

The right landing page means a good first impression and a higher likelihood of potential customers sticking around and seeing what it is that you have to offer.

Like a lot of Thrive plugins, Landing Pages offers you the most creative control while also doing more of the dirty work for you. It allows you to lead with your own ideas, but easily translate them into landing pages that look great and work.

Thrive Clever Widgets

This is one of Thrive Themes’ most beloved features and for great reason.

Widgets can be a nightmare, or a dream come true. They can either completely change the way you organize your website or make everything sloppier than it was before.

Thrive Clever Widgets is a plugin that makes sure you get the former without any of the latter. They allow you to easily divide your content into distinct widgets that make it easier for your visitors to find it, (and makes it a lot easier for you to measure the progress of certain content).

Easy Integration

One of my favorite things about Thrive Themes is the easy integration aspect of it. When you already have a website, you can be nervous about making too many edits.

After all, it was probably stressful enough you to launch your website in the first place. The idea of going back and adding different plugins and features could honestly end up being a recipe for disaster.

Thrive Themes make it easier by integrating new plugins really well into your current website. You can add a lot of features and improve engagement without ruining your visuals and drastically changing the way your site functions and feels.

Thrive Architect vs. Thrive Content Builder


So, Theme offers Architect, a plugin that allows you to build distinct pages. This feature is a very popular and a frequently used tool to create beautiful and functional pages, but it wasn’t always an aspect of Thrive Themes.

At one point, Thrive was using a content builder and visual editor that had some limitations and downfalls. It was ultimately very limited in terms of features and made it hard for newbies to take over on the design aspects of their site.

Thrive Architect, on the other hand, is a great replacement feature. It is very user-friendly and welcoming towards beginners.

However, it will not automatically be included in your membership to Thrive Themes. This is a bit of a bummer but is overall fairly affordable for the quality it provides.
You can get the Thrive Architect for a one-time fee of $70. This is a nice change from a lot of web-related expenses, which are monthly.

It is definitely nice to pay for something and always have access to it − and Thrive Architect is the kind of super helpful tool you will want to have forever.

Standing out from the Competition

Like in most industries, Thrive Themes does not stand alone.

Thrive does have its fair share of competitors, and I’m sure many of them also provide services with similar price ranges and levels of quality.

I can’t necessarily speak for everything else out there. But I can speak for Thrive Themes when I say that the program stands out and is sure to be of help to your business, regardless of your niche needs.


Yes, you’re probably thinking, Thrive Themes has a lot of good stuff to offer.

But eventually, we have to talk about money. Thrive Themes has a lot of very helpful tools but is it worth it when you factor in the costs?

That’s up to you, but overall, I feel that Thrive Themes is worth the investment, especially when you factor in the increased engagement and conversion you can expect using their business-focused tools.

The Packages

Membership pricing for Thrive is fairly low, all things considered. It’s $20 a month, which is fairly reasonable in the world of web design and development.

It is honestly worth it to create a gorgeous website without ever having to sit down and write a single line of code.

However, it is important to note that there are individual programs and plugins under the Thrive umbrella can be purchased on their own.

Memberships Vs. Individual Plans

Both of these options are ways you can access Thrive Themes, but one choice is clearly the winner, at least in my opinion.

The Flexibility Of Memberships

Memberships are truly great options in most cases because you can take what you need without stressing about what you’ve paid for everything else.

Think of it this way: if you bought a single plugin, and it ended up being a bad fit on your site, you would probably be a little upset that you invested money in it.

With a membership, you will never have to worry about whether you are making the most out of say, Quiz Builder, because you’ll be too busy making the most of Clever Widgets (or vice versa, depending on your needs and preferences).

When to Choose an Individual Plan

If you can list the exact features you want off the top of your head, it might be best to go with specific plugins.

There is a downside to memberships after all: you have to keep paying every month.

If you want only a couple of important features, it is definitely nice to pay for it once and then never worry about it again.

It is also important to note that the membership package allows you to use your Thrive Themes account for up to fifty websites. This is a great choice for anyone who manages multiple sites.

I mean, consider it like this: if you manage fifty different sites, you are really paying under fifty cents a month for access to such a diverse range of features.

Coupons and Discounts

Everyone is always looking for a great discount or coupon when it comes to web-related expenses.

Sadly, unlike other products and programs out there, there aren’t any discounts or coupon codes associated with Thrive Themes.

However, if getting a great deal is your top priority, simply getting a membership for full access to plugins is probably the best way to go.

Getting Started

Once you have purchased your membership, or just the individual plugins you want access to, our best advice is to just start.

There will be a lot to get started with, and the first few days will be full of experimenting with countdowns and widgets and landing pages.

In the end, the best way to make the most out of Thrive Themes is to have some fun and really allow yourself to explore what they have to offer. If you don’t like something, the program makes it very easy to change things up.


It is hard to say just one thing about Thrive Themes because the program is ultimately many things all at once.

It is truly a complete toolbox, something that can benefit virtually each and every business.

I’m going to tell you this right now: you will likely not use every single plugin available to you. Virtually nobody will have a website that requires every individual plugin.

But that’s the beauty of it: Thrive Themes has everything you need and then more.

It might take a bit of time to play around with things and have fun with it. But once you find the perfect combo of plugins for your site, I promise you that you will find Thrive Themes to be worth it.

Themify Ultra Review: A Flexible Multipurpose WordPress Theme

Looking for the next best WordPress theme for your site?

In this post, I will review Themify Ultra, a flexible WordPress theme that you can use for a blog, store, or any other type of website.

The theme comes in two parts. First, there’s a customizable base theme that you can use to control how your site looks. It comes with lots of settings for controlling your header, site layout, etc. Then, you also get a full WordPress page builder that you can use to design your page and post content.

Keep reading my Themify Ultra review for my thoughts and a hands-on look at this theme.

Themify Ultra Review: What All Can This Theme Do?

Ultra is a multipurpose WordPress theme, which means you can adapt it to pretty much any type of site.

To make that happen, it gives you:

  • 12+ pre-made demo sites that you can import to get a headstart
  • Detailed theme style options based on the WordPress Customizer for real-time previews
  • Back-end theme settings panel to include your code snippets and control other behind-the-scenes settings
  • The Themify Builder. Themify sells this page builder as a standalone product – but you get it included for free when you purchase Ultra.
  • 60+ pre-designed layouts in the Themify builder that fit with the Ultra style.
  • WooCommerce support to create an eCommerce store

Below, I’ll show you how Ultra works on my test site.

Setting Up Themify Ultra WordPress Theme

When you first install Themify Ultra, it immediately gives you an option to import demo content, which is convenient for making your site quickly look like one of the demo sites you saw on Themify’s site.

Themify Ultra

In total, Themify Ultra comes with 12 different demos for a variety of niches. Of course, you don’t have to import a demo site. But the demo site saves you a lot of time configuring basic settings, so even if you’re planning to customize it further, a demo site is still a good starting point.

Once you select a demo, Themify Ultra will run the import process, which only took a few seconds for my test site:

Themify Ultra

And just like that, your site will look exactly like the demo that you chose.

Next, you’ll want to customize it to make it your own.

Customizing Themify Ultra Theme Settings

Themify Ultra gives you two different areas to customize the core theme settings:

  • WordPress Customizer: This lets you customize important style aspects using a real-time preview. It’s very beginner-friendly because as soon as you change a style option, you’ll immediately see that change on the live preview.
  • Back-end theme settings panel: This lets you control more non-visual settings, like injecting code in your header or who can access the Themify Builder. You can also easily insert ads from here.

Using The Real-Time WordPress Customizer

If you go to Themify Ultra → Customize in your dashboard, it will launch the real-time WordPress Customizer.

A lot of themes use this interface now because it offers a more user-friendly way to change how a theme looks. But Themify Ultra is unique in how many options it gives you:

Themify Ultra

Each one of those parent settings will further contain lots of smaller settings that you can configure.

For example, if you want to change the font used in all the body text on your theme, you just go to Body → Body Font to access those settings:

Themify Ultra

Any time you make a change to one of the settings, you’ll instantly see it reflected on the live version of your site.

I can’t show you all of the available settings because there are too many – but looking at the screenshots above should give you a good idea of what all you can do.

The nice thing about using the demo content is that it will automatically configure most of these settings for you. Then, you just need to go in and make a few minor tweaks if desired. Because there are so many settings, using that approach is a lot more convenient, especially for beginners.

Using The Back-end Theme Settings

You can access Ultra’s back-end settings by going to Themify Ultra → Themify Settings:

Themify Ultra

As you can see, there are also a lot of settings that you can configure here. I’ll single out some of the most helpful features.

Header and footer code:

This setting makes it easy to inject scripts – like Google Analytics – into your site:

Themify Ultra

Theme Settings:

In the Theme Settings area, you get a lot of helpful settings for controlling things like:

  • Responsive design breakpoints
  • Mega menus
  • Automatic minification (good for performance and eliminates the need for a third-party minification plugin)

Themify Ultra


Ultra includes a variety of pre-built hook locations. These make it easy to inject your code at specific spots on your theme. You can use any code – but one of the most common uses for this feature is to easily insert your ads:

Themify Ultra

Again, those are just some of the settings I think are the most helpful. You also get a lot of other settings for things like:

  • Google Maps API key
  • Role access to control who can edit theme settings or use the Themify Builder
  • Social profile links
  • Layout controls

Settings For Individual Posts Or Pages

Beyond the global settings above, Ultra also gives you detailed control over your theme on a per-post or per-page layout.

You’ll get a new Themify Custom Panel meta box in the WordPress editor that lets you change layout and style options for an individual piece of content:

Themify Ultra

This lets you create posts or pages with special layouts, which is especially helpful when you’re using the Themify Builder or if you want to create a unique evergreen content piece.

Building Content With The Themify Builder

I’ve mentioned the Themify Builder a few times now, so I think it’s time to show you how it works.

Themify Builder is a full-featured page builder that also comes as a standalone plugin. Unlike many other page builders, it lets you build your layouts using both back-end editing and front-end visual editing.

Most people prefer front-end editing – so that’s what I’ll show you. Just remember that you can also use it on the back-end if you prefer.

When you launch the visual builder, you’ll see a live preview of your site, as well as a new Themify Builder toolbar:

Themify Ultra

To build your design, you can either:

  • Import one of the 60+ included layouts
  • Design from scratch

To add new elements, you just click the + button and drag the element onto the page. Then, you can customize it using the popup:

Themify Ultra

You can also add new rows in the same manner to control your layout. And the Themify Builder even includes pre-built rows that you can drag and drop into your design to save time:

Themify Ultra

Typically, you’ll use the Themify Builder to design the layout for all of your core pages (homepage, contact us, etc.). And you can, of course, use it to design your blog posts, too.

How Much Does Themify Ultra Cost?

Despite coming bundled with a page builder, Themify Ultra only costs $49, which is about the same as any other WordPress theme. That gets you to access everything you saw in this review, including the full Themify Builder.

Themify Ultra

If you want access to the Photoshop files, you can also pay $69 for the Developer version. Or, you can pay $89 to get access to all of Themify’s plugins and themes, which is a great value considering that Themify has 42 themes and 12 plugins for sale.

Use the Themify coupon code “ShoutMeLoud” to get 20% off on your order.

Final Thoughts On Themify Ultra

If you want a flexible theme that can do anything, Themify Ultra is a great option because the combination of detailed theme style controls and the Themify Builder interface lets you build any type of site.

If all you want to do is the blog, you might be able to find a niche blog theme that’s more ready to go “out-of-the-box” (here are some tips on choosing a perfect WordPress theme). But if you want the option to be able to build custom sites across different niches, Ultra is a good choice and offers a similar approach to something like Divi.

Go to Themify Ultra

Have you ever used the Themify Ultra theme? What did you think of it? Share your experience with us.

Thrive Review: The Ultimate List Building Plugin For WordPress

You’ve probably heard all about how beneficial email marketing is for your blog or website.

You want to give it a go but… you need an audience before you can start firing off emails.

The only way you’re going to build that audience is to ask people for an email address. And if you want to do that, you’re going to need a lead generation plugin.

When it comes to building an email list, Thrive Leads is one of the most powerful options that you’ll find.

And in my Thrive Leads review, I aim to show you exactly how it works, as well as some of the features that I think make it one of the best list building plugins for WordPress.

Thrive Leads review: A look at the features

Thrive Leads is an all-in-one email list building plugin for WordPress. It doesn’t send emails for you – you still need an email marketing service for that. But it does make it a heckuva lot easier to attract subscribers to send those emails to.

See, most email marketing services are focused on sending emails and don’t give you a ton of options for actually growing your email list.

Thrive Leads fills that gap by helping you create a variety of different types of WordPress opt-in forms that you can then target and optimize in tons of useful ways.

Let’s start with the types of forms that Thrive Leads offers. In total, you can display these types of forms:

  • Popup Lightbox
  • Sticky ribbon/notification bar
  • In-line forms inside your content
  • 2-step opt-in forms where visitors click a button to display the form (great for conversion rates!)
  • Slide-in forms (great if you want something a little less aggressive than a popup)
  • Opt-in widget
  • Screen filler overlay (super aggressive)
  • Content locker
  • Scroll mat
  • Multiple choice forms (let you create those negative opt-outs)

Once you create a form, you’ll be able to use:

  • Triggers to display it at exactly the right time
  • Targeting to display it to exactly the right people
  • A/B testing to find out the copy that works the best

That’s Thrive Leads in a nutshell, but it also includes some other smaller features that:

  • Let you display different offers to people who have already subscribed to your email list
  • View detailed analytics for your list building efforts
  • Choose from pre-made templates for your opt-in forms
  • Design or edit a template using the powerful Thrive Architect page builder

And you can, of course, connect Thrive Leads to pretty much every well-known email marketing service provider.

The 5 features that make Thrive Leads stand out

In the next section, I’ll take you through the actual process of creating an opt-in form with Thrive Leads so you can see all the foundational features. But before I do that, I want to specifically highlight some of my favorite features that you won’t necessarily find in other WordPress lead generation plugins.

I think these are what take Thrive Leads from “just another list building plugin” to “one of the best list building plugins”.

1. A huge variety of opt-in forms give you full control over your list building

First off, I love the variety of opt-in form types that you get access to. While you can find other lead generation plugins that offer most of the same types of opt-in forms, I don’t know of any that offer all of the opt-in forms offered by Thrive Leads…at least not at the same price-point:


If all you want to do is create pop-ups, that might not be a huge draw. But if you like experimenting with different types of opt-in forms, Thrive Leads gives you a ton of variety.

2. You get to use Thrive Architect to build your opt-ins

If you’re not familiar, Thrive Architect is a popular WordPress page builder that uses easy, code-free drag and drop editing.

When you use Thrive Leads, you get to use this powerful page builder to build your opt-in forms.

This is something most other lead generation plugins don’t offer simply because they lack the vertical integration to do it (that is, most other companies don’t have an already-developed standalone page builder laying around to integrate).

In a nutshell, this means that Thrive Leads is going to make it a lot easier for you to edit and customize your opt-in forms…even if you don’t know anything about code:


3. A/B testing so that you can optimize your opt-ins

A/B testing lets you optimize your opt-in forms by comparing two or more different versions against one another.

Essentially, it lets you find out exactly which form gets the most email subscribers so that you maximize every single visit to your site.

Thrive Leads lets you perform A/B testing is a powerful way.

Beyond just testing different designs and copy, Thrive Leads lets you test different:

  • Types of forms
  • Form triggers

That means you can test more technical things like whether your popup works better when displayed at 10 seconds or 20 seconds. Or whether people convert better with an aggressive screen filler or a less obtrusive slide-in.

That’s seriously cool and something that not many lead generation plugins offer.

If someone already subscribed to your email list, it’s pretty odd to keep asking them to sign up for your email list…again. Makes sense, right?

That leads me to one of the coolest features in Thrive Leads:

By using something called SmartLinks, you’re able to display different offers (or no offer) to the people that have already signed up to your email list.

SmartLinks are special links that you can use in your emails to ensure that anyone coming from an email that you sent out doesn’t see your opt-in offers. You can either completely hide your opt-ins, or display a different offer instead:

Thrive Leads

Some SaaS tools – like OptinMonster – offer something similar. But I’m not aware of any WordPress plugins that do the same.

5. Easy asset delivery to help you create lead magnets

Thrive Leads can also help you automatically deliver downloads to new subscribers so that you can easily use lead magnets on your site.

Like SmartLinks, some SaaS tools offer this feature, but it’s not something you usually find in a WordPress plugin.

How you use Thrive Leads to create an opt-in form

Now that I shared the specific Thrive Leads features that I like to geek out about, I want to give you a more holistic look at how the plugin works.

What better way to do that than to take you through actually using Thrive Leads to create an opt-in form? Here’s a quick tutorial, within which I’ll pepper in some of my thoughts on how various features might be beneficial.

Step 0: Checking out the Thrive Leads dashboard

When you first land in the Thrive Leads dashboard, it’s going to give you a quick summary of the day’s statistics, along with options to create:

  • Lead Groups – These are forms that you can automatically display on your site. You can target each lead group to specific content, or make one lead group display globally. This encompasses the features most people think of in an opt-in plugin.
  • Lead Shortcodes – These are more basic forms that you can manually insert in your content using a shortcode.
  • ThriveBoxes – These let you create 2-step opt-ins.
  • Signup Segue – These let you create one-click signup links that you can send to existing email subscribers. For example, you can let people sign up for a webinar with one click.
Thrive Leads

For this tutorial, I’m going to show you a Lead Group because, again, it’s probably the feature that you’ll use most often.

Step 1: Create a lead group and add form type

A lead group is a form, or set of forms, that displays on specific content (you can either display it globally or target by category, post, logged in status, etc.).

You can create multiple lead groups – but only one lead group will display on each page at a time (you can choose which lead group to give preference to by changing the ordering).

To get started, you give your new lead group a name. Then, Thrive Leads will prompt you to add a new opt-in form:

Then, you can choose from one of the 9 available form types:

I’ll use a popup form (lightbox) for this example.

Step 2: Add a form and customize the trigger

Once you create a form type – lightbox for this example – Thrive Leads will prompt you to add a form:

Thrive Leads

The above screenshot illustrates something that I like about Thrive Leads – it’s always guiding you along to make sure you perform the proper steps! This type of microscopy is something you don’t always think about, but it makes the experience a lot smoother.

When you create a form, you first give it a name. Then, you can manage:

  • Triggers
  • Display frequency
  • Animation
  • Design

To customize the first three, you just need to click. For example, clicking on the Trigger column opens a drop-down with various trigger options:

Thrive Leads

I highlighted two of my favorite triggers in the screenshot above.

Similarly, clicking on Display Frequency lets you use a slider to choose how often the form displays to your visitors:

Thrive Leads

This is handy for helping you avoid annoying your visitors with incessant popups.

Step 3: Design your form

Once you’re happy with the triggers, display frequency, and animation, you can jump into designing your form by clicking on the Pencil icon.

That launches you into the Thrive Architect interface that I mentioned earlier. You can either start from a blank template or choose one of the many included pre-made templates:

Thrive Leads

Then, you’ll see a live preview of your form:

Thrive Leads

The things that make this interface so user-friendly are that:

  • Everything is WYSIWYG and inline. Want to edit the text on your popup? Just click on it and type it!
  • You can add new elements with drag and drop. Want to add a new image or text? Just drag the element over from the left side and it will appear on your form.

Another neat thing that you can do is enable/disable specific elements depending on the device that a visitor is using.

For example, you could turn off a large image on mobile devices to not overwhelm your mobile visitors:

Thrive Leads

And here’s a cool feature you’re unlikely to see in other plugins:

If you click on the Plus button in the bottom-right corner, you can create different “states”. For example, you can create a different version for people who are already subscribed:

Thrive Leads

Combine this with the SmartLinks feature I mentioned earlier and you have a ton of control over who sees what.

Step 4: Create A/B tests (if desired)

If you want to create a different variation of your form for A/B testing, here’s how easy that is to do. Just:

  • Create a new form or clone/edit your existing form
  • Click Start A/B test
Thrive Leads

Note that, in addition to changing the form’s design, you can also switch the triggers and frequency for each variant.

The simplicity of this feature is great because it means that you can quickly create multiple variations of your forms in very little time. Even if each form is just a little bit different, you can find small improvements without wasting any time.

You can even set up an Automatic Winner feature so that Thrive Leads automatically deactivates the losing forms after a certain time so that you never need to think about your test again:

Thrive Leads

Over time, those small improvements can balloon into a big increase in email subscribers.

Step 5: Set targeting options for your lead group

Now, all that’s left to start displaying your form is to set your targeting options for the entire lead group:

Thrive Leads

In addition to the neat feature that lets you easily disable a form on desktop or mobile (great for avoiding Google’s mobile pop-up penalty), you can also set up detailed rules that let you target your forms to specific content on your site.

You can target:

  • All posts/pages
  • Categories
  • Individual posts/pages
  • Custom post types
  • Archive pages
  • Search pages
  • By logged in status
Thrive Leads

A cool usage of this feature is to create different lead groups for the different categories on your site. For example, if you had categories for:

  • Blogging
  • WordPress

Then you could show:

  • Blogging-specific offers on content in the Blogging category
  • WordPress-specific offers on content in the WordPress category

When your opt-ins are more relevant to the content your readers are interested in, you’re going to have a better conversion rate!

Exploring a couple other Thrive Leads features

Below, I’ll explore a few more features that you’ll probably be interested in.

Connecting Thrive Leads to your email marketing service

It’s easy to connect Thrive Leads to your email marketing service of choice. You just go to API Connections in your regular Thrive Dashboard and you can choose from the lengthy drop-down list:

Thrive Leads

Here’s a lengthier look at all the email marketing services that Thrive Leads supports:

Thrive Leads

Detailed reports so that you know how your opt-in forms are doing

Thrive Leads lets you view stats for your overall list building efforts, as well as for individual opt-in forms.

You can even see how your conversion rate and lead growth has changed over time:

Thrive Leads

How much does Thrive Leads cost?

Thrive Leads is available either as a standalone plugin or as part of the Thrive Themes membership.

If you opt for the standalone plugin, it starts at $67 for a single site license.

If you opt for the Thrive Membership, you’ll pay $19 per month (billed annually) but you’ll also get access to every single Thrive Themes product.

No matter which plans you choose, you get unlimited updates for life, which is pretty generous as far as WordPress products go.

Note that, with the standalone plugin, you only get one year of support despite getting unlimited updates. This is a pretty standard approach for WordPress products.

Thrive Leads pro’s and con’s


  • A wide variety of opt-in form types
  • Easy drag and drop form building thanks to Thrive, Architect,
  • Lots of pre-made templates
  • A huge list of integrations for email marketing services
  • SmartLinks feature to display different offers to existing subscribers
  • Built-in asset delivery for easy lead magnets
  • A/B testing that’s quick to set up and lets you automatically choose the winner
  • Page and taxonomy targeting
  • Content locking opt-in forms
  • Specially designed content upgrade templates


  • Because it’s a WordPress plugin, everything is localized to the specific WordPress install, which can be a pain if you’re running multiple websites.
  • When you first start, it can be a bit confusing to figure out the difference between “Lead Groups”, “ThriveBoxes” and “Lead Shortcodes”

Should you use Thrive Leads on your website?

As far as WordPress-specific lead generation plugins go, Thrive Leads is one of the best. While you might find other plugins that can match its opt-in form types and targeting/trigger options, I don’t think you’ll find another plugin that can also offer up:

  • A/B testing
  • SmartLinks (AKA the option to display different offers to existing email subscribers)
  • Asset delivery for lead magnets
  • The same level of form building functionality as Thrive Architect

For those reasons, I recommend Thrive Leads if you want a WordPress-specific solution.