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Thinkific Review [2023] – Why I Use It and What You Should Know

As online education continues to establish itself as the prevailing norm, numerous Learning Management Systems (LMS) have risen in prominence. One such widely embraced platform is Thinkific!

Thinkific stands as an innovative online course creation platform, meticulously crafted for the purposes of designing, marketing, and selling your courses in the digital sphere.

Today, I’m excited to present to you my comprehensive Thinkific Review. Whether you’re an instructor, content creator, entrepreneur, influencer, or someone possessing valuable knowledge to share, this article is tailor-made for you!

Over the past five months, I’ve been utilizing Thinkific to develop online courses, and it has consistently proven itself as an exceedingly efficient tool. This experience has motivated me to delve into a thorough review and share its merits with all of you.

Within this Thinkific Review, we’ll explore a multitude of impressive features within the Thinkific platform, scrutinize its user-friendly interface, dissect its pricing plans, evaluate the quality of customer support, dissect its pros and cons, and even assist you in identifying the most suitable plan for your needs.

Moreover, I’ve prepared a special surprise offer that you won’t want to miss, so I urge you to read through this article to its culmination!

While I’m currently on the Thinkific Start Plan for my own online courses, rest assured that I’ll be offering insights into all Thinkific plans throughout this comprehensive review.

Without further ado, let’s embark on this enlightening journey!

What is Thinkific?

Thinkific, founded by a group of entrepreneurs in 2012, has emerged as a prominent online course platform. Its primary mission is to establish a user-friendly and enriching educational environment for both instructors and students.

This platform offers an efficient solution for the creation, administration, promotion, and sale of online courses, all with remarkable ease of use. The beauty of Thinkific lies in its accessibility – you don’t require any technical expertise, skills, or prior experience to embark on your Thinkific journey. In fact, it’s so user-friendly that even individuals like my dear Granny could effortlessly craft skilled cooking or knitting courses in a jiffy! 😀

With Thinkific, the complexities of content management are gracefully eliminated. Thanks to its cloud-based nature, all your content finds a secure abode on Thinkific’s servers. This liberates you from the hassles of juggling video and audio lessons on your own devices.

Moreover, Thinkific extends its services to include website hosting. If you’re a novice, you can commence your journey entirely free of charge! The process is as simple as signing up on Thinkific, and you’re ready to roll!

Thinkific Pricing

Thinkific presents four distinct pricing plans, enabling you to select the one that aligns best with your specific needs.

Free Plan Basic Plan Start Plan Grow Plan
Annual Pricing $0/month $36/month $74/month $149/month
Courses 1 Unlimited Unlimited Unlimited
Spaces 2 5 10 20
Students Unlimited Unlimited Unlimited Unlimited
Admin 1 1 1 2
Priority Support No No No Yes

Every plan, regardless of your choice, includes a complimentary SSL certificate, thereby assuring a secure and protected learning and teaching environment. Additionally, Thinkific extends a 30-day money-back guarantee for their paid plans, underlining their commitment to customer satisfaction.

Now, let’s delve into an exploration of the key features of Thinkific, utilizing the Start Plan as our reference point. This particular plan, available at $74 per month on an annual subscription, happens to be the one I am currently utilizing for my own courses.

Thinkific Features

Course Builder

Thinkific’s Course Builder is a user-friendly platform that simplifies the process of creating and customizing online courses. It offers a range of features to facilitate content creation, including support for various multimedia formats like videos, PDFs, quizzes, and assignments.

The drag-and-drop interface makes organizing course elements easy, while customization options allow for branding and personalization. In addition to content creation, you can schedule content releases, set prerequisites, and track student progress.

Thinkific’s Course Builder empowers instructors and course creators to design and deliver high-quality online courses without the need for technical expertise. Its user-friendly interface and comprehensive feature set make it a valuable tool for educators, entrepreneurs, and content creators looking to share their knowledge with a global audience.

Community Builder

Thinkific’s Community Builder is a feature designed to foster a sense of community and engagement within online courses. It provides virtual spaces where students can interact, ask questions, and collaborate.

This user-friendly tool encourages communication and knowledge sharing, creating a rich learning experience. Instructors can moderate discussions, gather feedback, and align community interactions with course content.

The Community Builder enhances engagement, promotes collaboration, and can even be monetized as an add-on or standalone product, making it a valuable addition to the Thinkific platform.

Thinkific’s Community Builder is a powerful tool for building a vibrant and engaged online learning community. It promotes collaboration, supports communication, and enhances the overall learning experience for both instructors and students. This feature is particularly beneficial for educators looking to create interactive and supportive online courses.

Site Builder

Thinkific’s Site Builder is a user-friendly and highly customizable tool for creating and designing your website to host online courses. It doesn’t require coding skills, making it accessible to users of all technical backgrounds. You can personalize your website with templates, colors, logos, and custom code if needed.

The design is responsive, ensuring it looks good on various devices. You can create web pages, including course landing pages and sales pages, and even maintain a blog for content sharing. Navigation menus, SEO optimization, and analytics integration are also available, enhancing your website’s functionality and visibility.

Thinkific’s Site Builder empowers you to create a professional and visually appealing website that effectively showcases your online courses. Whether you’re looking to attract new students, promote your courses, or establish an online presence, the Site Builder offers the tools and flexibility you need to achieve your goals.

Marketing & sales tools

Thinkific’s marketing and sales tools are essential for course creators to effectively promote and sell their online courses. You can create persuasive sales pages and dedicated course landing pages, integrate with email marketing platforms, implement affiliate marketing programs, offer coupons and discounts, and even bundle courses to increase sales.

The platform supports various payment gateways, provides customizable checkout pages, and offers robust reporting and analytics for tracking performance. Drip content scheduling, webinar integration, and seamless integrations with third-party tools make Thinkific a comprehensive solution for marketing and selling online courses.

Thinkific’s marketing and sales tools are designed to empower course creators to attract, engage, and convert potential students effectively. Whether you’re looking to optimize your sales pages, run email campaigns, or implement affiliate marketing, Thinkific provides the necessary tools to grow your online course business.


Thinkific’s analytics empower course creators with valuable insights into the performance of their online courses. You can track enrollment rates, completion rates, revenue, user activity, and even gather student feedback.

These insights help you fine-tune your courses, marketing strategies, and user experience for better educational outcomes. Additionally, Thinkific offers integration with third-party analytics tools like Google Analytics for even more comprehensive data analysis.

Thinkific’s analytics provide course creators with valuable insights to make data-driven decisions. Whether you want to optimize course content, marketing strategies, or user experience, these analytics tools help you continually improve your online courses and achieve your educational goals.

Student management

Thinkific’s student management system allows course creators to efficiently oversee and engage with their online learning community. It includes features like student profiles, enrollment control, progress tracking, direct communication with students, and the ability to group students for customized experiences.

Additionally, course completion tracking, discussion forums, certificates, and analytics contribute to a comprehensive solution for managing and enhancing the online learning experience.

Thinkific’s student management tools provide course creators with the ability to deliver a personalized and engaging learning experience. Whether you’re overseeing individual student progress, communicating with your community, or analyzing data to make informed decisions, Thinkific offers the necessary features to enhance your online education platform.

App store

Thinkific’s App Store is a hub for third-party integrations and additional features that enhance the functionality of your online courses. It provides course creators with a wide range of tools and integrations to improve the user experience, customize their courses, enhance marketing efforts, access advanced analytics, and more.

These apps offer flexibility and customization options, allowing course creators to tailor their online learning platform to their specific needs and goals. Whether it’s marketing, analytics, payment gateways, or community building, the Thinkific App Store offers a variety of solutions to optimize your online course platform.

Thinkific’s App Store is a valuable resource for course creators looking to enhance their online courses and create a more engaging and effective learning experience for their students. Whether you need marketing tools, analytics, customization options, or other functionalities, you can find suitable apps to integrate seamlessly with your Thinkific site.

Thinkific alternatives

If you’re considering alternatives to Thinkific for creating and selling online courses, there are several reputable options to explore. Each platform offers its unique features and pricing structures, so it’s essential to choose the one that best aligns with your specific needs and goals. Here are some notable Thinkific alternatives:

Teachable: Teachable is a popular online course platform known for its user-friendly interface. It offers features like unlimited video hosting, quizzes, certificates, and a variety of customizable templates. Teachable also provides marketing tools and analytics to help you grow your online course business.

Kajabi: Kajabi is an all-in-one platform that includes course hosting, website building, email marketing, and sales funnel creation. It’s suitable for those who want to manage various aspects of their online business in one place. Kajabi’s templates and customization options allow for a personalized course experience.

Udemy: Udemy is a massive online course marketplace where you can reach a broad audience. While you won’t have as much control over pricing and branding compared to self-hosted platforms like Thinkific, Udemy offers excellent exposure and marketing opportunities.

Podia: Podia is a user-friendly platform that offers online course hosting, digital downloads, and membership site features. It’s known for its simplicity and all-in-one approach, making it suitable for creators looking to sell courses, memberships, and digital products.

Before choosing an alternative to Thinkific, carefully assess your requirements, budget, and long-term goals. Many of these platforms offer free trials or limited free plans, allowing you to explore their features and determine which one best suits your needs.


In conclusion, I trust you’ve found this Thinkific Review article informative. Have you previously explored any online course creation software? Feel free to share your experiences in the comments section.

For those aspiring to establish a thriving career in creating online courses, the Thinkific course creator is undoubtedly a potent tool at your disposal. Beginners can kickstart their journey with the free plan. However, if you want to unlock its full potential, consider taking advantage of Thinkific’s 30-day free trial for its premium plans. This opportunity should aid you in determining whether Thinkific aligns with your needs.

Moreover, would you be interested in a Thinkific training program? If there’s substantial interest from individuals planning to use Thinkific, I’m contemplating launching a dedicated training program in the near future. Those who make their purchase through my links would enjoy complimentary access. Please let me know if this piques your interest.

In any case, to stay updated on my latest posts, consider subscribing to my newsletter. This is Kripesh, signing off. Stay well!


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